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Australia lags many countries globally when it comes to awareness and enthusiasm for the metaverse and extended reality
An Ipsos Survey for the World Economic Forum finds the global public divided in their level of excitement about the new technologies, but most agree it will profoundly impact their lives
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Is facing your mortality sparking the ‘Great Resignation’? Why we don’t want to work anymore
A combination of burnout, disengagement, ‘unpaid labour’ and more is pushing workers to make drastic career moves.
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Ipsos Update - October 2021
Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round up of research and analysis from Ipsos around the world.
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Creating a sense of presence: The power of virtual and augmented reality
Exploring the demand for more immersive experiences as we move into a more digital world.
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Populist and Nativist Views Still Prevail in Australia
At a global level, perceptions that the system is broken remain as prevalent today as they were weeks after the election of Donald Trump and months after a majority of British voters opted to leave the European Union – and the same is true in Australia.
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Ipsos grows in Australia and New Zealand with two acquisitions, expands its offering in customer experience, mystery shopping, health and public affairs
Ipsos Australia and New Zealand CEO, Simon Wake, today announced two acquisitions for the leading research company, with the purchase of four divisions of GfK Research and Market Pulse International’s mystery shopping staff, clients and shopper panelists.
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Fake news – Ipsos Perils of Perception report
Around the world, we think fake news, filter bubbles and post-truth are things that affect other people much more than ourselves, a major new Ipsos study of more than 19,000 people in 27 countries including Australia, and part of our long-running series on misperceptions of key social realities, The Perils of Perception, has revealed.
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Ipsos Launches Product Intelligence: Socialized Product Evaluations via User Ratings and Reviews
Combining its expertise in social intelligence with its strong heritage in product testing, Ipsos has launched a new Product Intelligence solution that enables marketers to evaluate products faster and more efficiently than traditional product testing.