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Open Banking Series IV │ Which Financial Institutions in China are More Expected by Clients in the Environment of Open Banking?
In the era of booming sharing economy and platform economy, shared bicycles, shared hotels and shared resources emerge in the market one after another, but there is no open financial shared platform, and the development of financial industry lags behind the trend of the sharing era.
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Open Banking Series I │A Wave of Open Banking is Coming, Are Chinese Consumers Ready?
Banks have been the main institutions that master the clients’ financial data for a long time, and the shared financial data initiated by the open banking may be an “earthquake” reversing the banking industry and will exert a revolutionary influence on the global banking industry. A wave of open banking is coming, are Chinese consumers ready?
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.