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Be bold, be creative, do research!
Strong ideas are essential for advertisers to grab attention and grow powerful brands. This requires making bolder creative choices. They can effectively turn around a category and a brand’s business, yet risks to make a wrong turnvremain.
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Healthy diet, the hidden consumer motivation in social and individual needs
On April 3, 2019, Zhejiang Health Products and Cosmetics Industry Association held the "Summit Forum on the Development of Nutrition and Health Industry and the Innovation and Application of Raw Materials 2019" Ms. Laura Du, Deputy Research Director of Ipsos, was invited to share consumer insights and industry trends in healthy diet, and to provide an in-depth understanding of consumers' motivation to buy healthy foods.
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Virtual Reality: Hype or the Future?
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
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Ipsos × Baidu | White paper on China Beauty and Cosmetics Industry 2018
The popularity of beauty and cosmetics topics has always been increasing, and people's attention to physical attractiveness may be more than we think. Baidu Index data show that the average daily search index for beauty and cosmetics topics in 2018 is more than 3 million. What has changed in people’s attention to the beauty and cosmetics industry? What are the new trends in this industry? How do brand owners empower user experience with new technologies? What are the suggestions of Ipsos to the development of major brands?
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Global Consumer Confidence Ties Record High
March's global consumer confidence Primary Index has risen to 50.6 to tie January 2018's record high.
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Global Consumer Confidence Index Shows Uptick in February
The global Ipsos Consumer Confidence Index is showing a slight uptick to 50.3 in February.
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
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Consumer Confidence National Index Down Slightly
This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.
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When Trust Falls Down How Brands Got Here and What They Need To Do About It
In this paper we’ll outline what we have identified as the four key reasons we are seeing a crisis in trust, and importantly what brands and advertising needs to do to rebuild that trust.