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Ipsos Strategy3 | New ways of brand building in China
On March 30, 2019, the "China New Business Think Tank Forum 2019" sponsored by China New Business Research Institute, BRICS Media of China Real Estate Finance Magazine, WISDOM, and New Business Magazine sponsored was held in Hangzhou. Executives and leaders of various industries were invited to discuss how can an enterprise follow the trend of the times and become an ultimate winner in the new business era.
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Healthy diet, the hidden consumer motivation in social and individual needs
On April 3, 2019, Zhejiang Health Products and Cosmetics Industry Association held the "Summit Forum on the Development of Nutrition and Health Industry and the Innovation and Application of Raw Materials 2019" Ms. Laura Du, Deputy Research Director of Ipsos, was invited to share consumer insights and industry trends in healthy diet, and to provide an in-depth understanding of consumers' motivation to buy healthy foods.
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Ipsos GIA & Guangdong University of Foreign Studies | Market Research Practice Contest 2018 comes to a successful conclusion
Ipsos GIA (Generation Ipsos Advance) talent development program is well underway in Guangzhou.
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Global Views On vices – 2019
What is morally acceptable in moderation? Who should be allowed to use, buy or have access to…? What are the global trends on vices?
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Ipsos × UXPA | Barriers and opportunities in user experience innovation
Ipsos participated in multiple sessions of the Conference with multiple identities, including the release and sharing of the White Paper on User Experience 2018, the sharing of views and roundtable discussions at the new retail summit. Besides, as a co-organizer of the second good experience contest in 2018, Ipsos witnessed the wonderful performance of participating universities and enterprises.
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Ipsos | Consumer-centered as the Key to the Technology-driven Retail Industry
On October 23, 2018, Ipsos China Chairman and CEO Lifeng Liu and Ipsos China President Alick Zhou were invited to the 8th China’s Marketing and Market Research Summit, with the theme “Integration • Symbiosis”, organized by CMRA. In the event, Alick Zhou probed into such theme as “technology-driven retail industry”.
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Ipsos and Phoenix Satellite TV Joining Hands to Boost Chinese Brand Globalization
Phoenix Satellite TV and Ipsos signed a strategic cooperation agreement that would make the best of each other’s advantages in the construction of a strategic alliance of “Global Brand Project” to help Chinese liquor companies “go global” and realize a global layout.
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What’s the future trend of China’s liquor market?
As the income of Chinese residents continues to increase, the mid-to-high-end consumer goods industry fully benefits from the rise in consumption power. Since 2012, after four years of pain and adjustment, the overall liquor industry is still facing pressure. Nevertheless, the revenue of major liquor brands has also grown year by year, and the trend of recovery got increasingly apparent.
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Open Banking Series II | Faced With Open Banking, Four Client Groups Are Formed in China
Open banking is a new model of financial data sharing created in the era of sharing economy, and under this model, the traditional banks and financial technology companies will experience deeper cooperation and competition, resulting in a new round of dramatic changes to the financial services industry. Such dramatic changes are penetrating into all aspects of the industry.
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Ipsos White Paper │White Paper of HNW Clients’ Financial Consumption Habits and Financial Management Ability of China’s Financial Institutions
China Financial Planning Innovation and Development Forum 2018 hosted by Financial Money Magazine and Ebay Micro-finance was held in Beijing recently. As a global leading market research institution, Ipsos was invited with Jia Yanli, China’s finance research director, as the representative.