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Ipsos Update - February 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
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Ipsos Assists Blum-Rehau in Chinese Middle Class Survey to Build the Chinese Dream Home
Blum units Rehau to entrust Ipsos to do the Chinese Dream Home 2025 middle class survey, so as to dig the consumption trend of Chinese middle-class families in the future. So far, a survey outline has been released for the program, and the program has entered the first survey phase.
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Ipsos Update – November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Ipsos Launches DUEL: A System 1/System 2 Rapid Testing Approach
Ipsos Marketing Expands Innovation Offer with Next Generation Approach to Screening Simple Stimuli.
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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.