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Jingping Zheng and Zhicai Ye from National Bureau of Statistics and Industry Association Visited Ipsos
On the morning of June 21, Jingping Zheng, Deputy Director of the National Bureau of Statistics and President of Chinese Association of Market Information and Research, and Zhicai Ye, President of China Statistics Press, Vice President and Secretary General of Industry Association, visited Ipsos.
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"Discover China" - Ipsos Attended ESOMAR APAC 2017 by Invitation
On May 18-19, ESOMAR APAC 2017 came to a successful conclusion in Shanghai. The Summit, with the theme of "Discoveries", provided a feast of research insight and case share for marketing, advertising and research companies in the Asia Pacific region.
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Digital Advertising's Perverse Incentives
This article explains how selecting the wrong metrics in digital advertising can lead to 'perverse incentives.' To succeed, marketers need to know the metrics that matter.
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Ipsos and Rehau-Blum Working Together to Carry out Survey among China's Middle Class and Explore the Development Trend of Household Consumption Concept
On June 1, 2017, Blum together with Rehau commissioned Ipsos to launch the China Dream Home 2025 Middle Class Survey. Mr. Alick Zhou, President of Ipsos China, and Mr. Duncan Fan, Research Director, attended the signing ceremony and gave a detailed presentation on how to carry out the Survey.
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The Boom of China's Automotive Aftermarket Is Imminent
China overtook the United States as the world’s largest automotive market in 2009 and has retained the crown since then. China’s automotive aftermarket industry value reached USD 118 billion in 2015 and it is expected to grow at 12.7% CAGR to reach USD 214 billion by 2020.