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  • Women in Advertising

    The power of positive representation for a better society and a more successful brand

  • Get Real, Get Creative!

    Real understanding to climb the Creative Effectiveness Ladder

  • Time to Decide

    Measuring response time for innovation and brand growth.

  • Ipsos Update – April 2021

    Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.

  • Consumer Consciousness

    A new survival strategy in an increasingly volatile world

  • Trading Up

    How has the pandemic impacted the positive momentum of premium brands?

  • We d̶o̶n̶'̶t need to talk about ads

    Why only some advertising gets talked about on social media and becomes famous

  • Service with a smile?

    Delivering customer experience in the face of mask wearing.

  • Society

    How to drive sustainable brand growth?

    A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.

  • A Year in Review - 2020

    This has been a year of momentous change – real and anticipated. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.

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