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War on plastic heats up as beverage giants push water in a can
One in five say it’s the company that produces goods’ responsibility to reduce packaging.
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Ipsos Update – August 2019
This month’s edition of Ipsos Update features Ipsos research and thinking on gender equality, what worries the world, video research, sustainable packaging and consumer trends in Russia.
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Innovation and Forecasting
Our solutions evaluate, screen and forecast your innovations and optimise their appeal.
Packaging Research
Evaluate, optimise and forecast the potential of new packaging.
Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
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How to go global for Chinese food and beverage brands
On April 23-25, the FBIF (Food and Beverage Innovation Forum) 2019 was held in Hangzhou International Expo Center, with the theme "Start Exploitative Innovation, Regain Growth Potential", to discuss the future of food and beverage industry from various aspects.
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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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Ipsos in China Listed among the Top 10 Most Influential Market Research and Consulting Companies
On April 11, 2019, the Summit Forum on China's Reform and Opening-up and the Recover of Advertising and the Excellent Media, Advertising and Brand Award Ceremony were held in Shanghai.
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Ipsos Strategy3 | New ways of brand building in China
On March 30, 2019, the "China New Business Think Tank Forum 2019" sponsored by China New Business Research Institute, BRICS Media of China Real Estate Finance Magazine, WISDOM, and New Business Magazine sponsored was held in Hangzhou. Executives and leaders of various industries were invited to discuss how can an enterprise follow the trend of the times and become an ultimate winner in the new business era.