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Global predictions for 2021
After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.
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A Year in Review - 2020
This has been a year of momentous change – real and anticipated. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.
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Global consumer confidence still picking up slowly
Consumer sentiment is back to pre-pandemic levels in Australia and holds up in most of Europe while it dips in the U.S.
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Global Vaccines Research
As the race to develop a COVID-19 vaccine continues at speed, the world faces many more questions than answers – not only about when we might have a vaccine, but who will get it first, how will they get it and are they willing to have it? And how far will it take us on the journey back to ‘normal’…?
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Back to school - in person vs. remote learning: Challenges facing parents, teachers and governments
Two in three support restricting number of in class days while experts question effectiveness.
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A little happiness goes a long way: How to grow a premium brand during a recession
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
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Optimism and Anxieties during COVID-19 Outbreak—Chinese consumers in different time Wave2 (Part One)
In February, Ipsos launched the first wave study of " Research on Consumers in the Outbreak ", which analysed the changes of the general public's concepts from a macro perspective, and specifically analysed the impact of the epidemic on various industries. As the domestic epidemic is gradually under control, Ipsos launched the second wave of the survey to share the latest trends of consumers.
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Looking at the impact of COVID-19 on the economy & the MedTech industry in China
Confronting Coronavirus
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March 2020: Consumer confidence still holding up globally, but expectations are down
Two months after the first coronavirus outbreak reports, China loses its status of consumer sentiment champion to Saudi Arabia while Italy, Japan, South Korea, Mexico and the United States see a notable drop in their expectations Index since February.
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Impact of Coronavirus to new car purchase
Ipsos in China conducted a quick survey in the end of February to monitor the new car purchase intention under the impact of Coronavirus in China.