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Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
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Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
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Ipsos × Landleaf Tech | Report on Health and Comfort Experience Evaluation Index of Indoor Living Environment 2018
On April 4, 2019, the 15th International Conservation on Green and Energy-Efficient Building & New Technologies and Products Expo were held in Shenzhen. Landleaf Tech and Ipsos jointly released the Report on Health and Comfort Experience Evaluation Index of Indoor Living Environment 2018.Summer Qi, Managing Director of Real Estate and Retail Division, Ipsos China, was invited to attend the release ceremony and gave a wonderful interpretation of the report.
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Hacking Human Behavior
In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.
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What Worries the World - March 2019
New global poll finds four concerns top the world’s worry list: financial/political corruption, poverty/social inequality, unemployment, crime/violence. Meanwhile, in most countries surveyed (22 of 28) the majority think that their nation is on the wrong track.
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Ignorance and Distrust Prevail about What Companies and Governments Do with Personal Data
Ipsos and the World Economic Forum are launching a research program to track and decode public understanding and acceptance of new technologies across the globe
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Ipsos empower Chinese enterprises by decoding the trend of brands going globa
On December 13, Shenzhen. Ipsos, a leading global market research provider, successfully hosted the "Chinese Brands Going Global Summit". More than 100 guests from automotive, FMCG, real estate, consumer electronics, home appliances and other industries gathered together to discuss the ways of Chinese brands going global with Ipsos.
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MarTech: There is humanity beyond marketing and technology
Ipsos insights sharing session - MarTech Giving New Insights into Consumers
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Ipsos News | Ipsos Global Head of Corporate and Leader Reputation Visited China and Interpreted Corporate Reputation Value
On May 21, Milorad Ajder, Ipsos’ Global Head of Corporate and Leader Reputation, arrived in Beijing and started his trip to China. Milorad Ajder's visit to China this time is designed to looking at the methods, perspectives, cases, and trends behind Ipsos' corporate reputation research, thus helping Chinese companies better understand corporate reputation and deliver the value of their corporate reputation.
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Ipsos News | JD Launched J-insight and the New Insight Project “Jing·Yipinjian” with Ipsos
On May 15, 2018, JD Group held J-insight Ecological Alliance Kick-off Meeting and released its product “J-insight” on its marketing platform. JD and Ipsos formally entered strategic cooperation and jointly launched an insight product “Jing•Yipinjian” that focused on high-value quality people.