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Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
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Corporate Reputation: The key questions answered
How to unlock the value of reputation for businesses.
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Ipsos empower Chinese enterprises by decoding the trend of brands going globa
On December 13, Shenzhen. Ipsos, a leading global market research provider, successfully hosted the "Chinese Brands Going Global Summit". More than 100 guests from automotive, FMCG, real estate, consumer electronics, home appliances and other industries gathered together to discuss the ways of Chinese brands going global with Ipsos.
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MarTech: There is humanity beyond marketing and technology
Ipsos insights sharing session - MarTech Giving New Insights into Consumers
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To Set Sail again for the Future, Ipsos Office in Guangzhou Moved to A New Place
On November 9, 2018, Ipsos Guangzhou Office celebrated its move to the new office in GT Land Plaza, Guangzhou. Ipsos China Chairman and CEO Lifeng Liu, President Alick Zhou, Managing Director Shaohui Chen, Weiying Cui, Haiyan Qi and over fifty brand customers attended the ceremony. They visited the new office with Ipsos Guangzhou employees and a number of guests.
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Who Will Prove the Authenticity of Data?
Mr. Zhou Xiaonong, president of Ipsos China, was invited to deliver a speech titled “Who will prove the authenticity of data?” to the guests in Shanghai International Advertising Festival [Media and Intelligent Marketing Forum] in the morning of March 29, 2018; he deeply analyzed the question of how to meet the challenges of authenticity, data convergence and fragmentization of data sources by virtue of omni-channel in the digital marketing era.