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‘Natural’ food: What Does it Mean to Consumers?
Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
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What can retailers do to understand customer behaviour?
For every retailer, the holy grail is to truly understand the customer journey, from the minute they enter the store to the moment they exit. But short of following customers around, where do you start?
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Designing a ‘Smarter’ Mystery Shopping Program
In this point-of-view, Ipsos Loyalty discusses how to design a “smarter” mystery shopping program that allows organizations to achieve an advantage over their competition.
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The Beginner's Guide to In-Store Analytics for Retailers
Analytics and retail are a naturally productive partnership but the spotlight of data gathering and analysis has been in the digital world. However, in-store analytics has been available for some time to brick and mortar stores.
The data offers insight into how well their marketing is working, what customers actually do when they enter a store and whether there is an end result to their visit, such as a sale (conversion). -
TOP 5 REASONS TO KNOW WHAT’S HAPPENING IN YOUR STORE
It can be easy to lose sight as to why in store analytics are so important to your store’s decision making process.
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Middle Class Parents Twice as Likely to be Distracted by Working on Smartphones
Middle-class parents are twice as likely as working-class parents to ignore their children and focus on their phones instead, with mothers the worst offenders, a report has found.
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Chinese International Travel Monitor 2017
This is the sixth edition of the Hotels.com™ Chinese International Travel Monitor (CITM), which takes a comprehensive look at the impact on global travel by mainland Chinese travelers
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African Lions: the Urban Middle Class
UCT Unilever Institute of Strategic Marketing has partnered with Ipsos to uncover a mass of information about a market that makes up more than 100 million people in Sub-Saharan Africa – the Urban Middle Class.
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Using Social Intelligence for a Sharper Vision of Your Brand and Category
Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
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The Age of the Algorithm
This new white paper examines how data science techniques are being used in media measurement to provide clients with better quality information, while keeping the burden on respondents to a minimum.