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Society

Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity

As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
17 November 2023
Society

Summer Travel Trends Among Hong Kong Residents: Insights from IPSOS Hong Kong New Normal Tracker

The IPSOS Hong Kong New Normal Tracker is a comprehensive tracking program that aims to monitor changes in consumer sentiment and behavior in response to the COVID-19 pandemic.
8 November 2023
Consumer & Shopper

Hong Kong Financial Services Survey - Women's Financial Habits and Attitudes Highlight

Hong Kong Financial Services Survey is a syndicated survey that leverages Ipsos’ data-collection capabilities, unparalleled expertise in the financial-services sector, and in-depth knowledge of people, markets and society.
6 November 2023
Society

AXA Future Risks Report 2023: A world in polycrisis

AXA has published the tenth edition of its Future Risks Report. Carried out among 3,500 experts in 50 countries and a representative sample of 20,000 members of the general population in 15 countries, this study measures and ranks their perception of evolving and rising risks. Since 2020, this report has been produced in partnership with Ipsos. The data is then analyzed by the AXA Group's in-house experts.
30 October 2023
Society

Brand Talk podcast

A podcast dedicated to the fundamentals of brand success.
25 October 2023
New Services

Hong Kong Consumer Comfort with AI: Insights for Brand Stewards

A recent survey by IPSOS Hong Kong titled "Hong Kong Consumer Comfort with AI: Insights for Brand Stewards" reveals intriguing insights into the public perception of Artificial Intelligence (AI) and its role in various sectors.
27 September 2023
Customer Experience

Hong Kong Taking to the Road in Larger Numbers

Leisure has remained the main motivation for Hong Kongers to take to the road.
8 August 2023
Customer Experience

Hong Kong Consumers: More Cautious As The Year Progresses

Hong Kong Consumers: More Cautious As The Year Progresses
31 July 2023
Customer Experience

HONG KONG: RESUMING THE JOY OF TRAVEL

Visiting the neighbourhood and shopping again.
8 June 2023
Society

Earth Day 2023 – Is concern and focus slipping on climate change?

A new global Ipsos survey of 21,231 adults reveals that, on average across 29 countries, just under a third (31%) of people agree that their government has a clear plan in place for how government, businesses and people are going to work together to tackle climate change. Agreement has fallen since last year by an average of eight percentage points across the 26 countries surveyed both in 2022 and this year.
21 April 2023