Search
-
Insight Out: an Ipsos UU podcast
Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
-
Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
-
Brands Don’t Buy Brands – People Do
Brands exist in a constantly changing world and, at the same time, human behaviour is undergoing a revolution – which makes it challenging to manage a brand. In the end, in order for brands to grow they need to attract more people, more easily and more often. Yet, how can you ensure that more people will buy your brand more often and more easily?
-
Building a Differentiated Value Proposition for Pharma Brands with Empirical Emotional Research
Ipsos has developed a powerful approach to defining, measuring and mapping the emotional motivational space of a particular category.
-
Mothering Excellence
The global focus of development and growth has firmly shifted to Asia and this is most evidenced in the increasing source of consumer trends across this diverse region.