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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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How Legacy Brick-and-Mortar Brands Can Grow in a Digital World
With a third of consumers primarily shopping online, online sales have the potential to overtake brick-and-mortar retail sales by 2024.
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Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
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Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
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The Age of the Algorithm
This new white paper examines how data science techniques are being used in media measurement to provide clients with better quality information, while keeping the burden on respondents to a minimum.
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Leveraging the social media paradox
It’s essential to maintain critical thinking and to consider contrary viewpoints when we use statistics, especially to understand social media.