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The Age of the Algorithm
This new white paper examines how data science techniques are being used in media measurement to provide clients with better quality information, while keeping the burden on respondents to a minimum.
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Consumers and Mobile Payments – The Global Segmentation
The world is becoming ever more mobile and this is having a major impact on the financial services industry. Over the last few years Ipsos has been studying consumers attitudes and usage of mobile payments.
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White Paper: The future of shopping in the palm of your hands
Smartphones have become increasingly indispensible to people around the world.