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Empowering People Teams; Navigating 2025 and beyond
Successful People Strategy begins with enabling the People Team
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The shifting power of influence
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Designing a ‘Smarter’ Mystery Shopping Programme
Seven steps to building a successful mystery shopping programme and increasing return on investment.
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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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How inflation affects customer experience expectations
Neglecting to deliver differentiated, impactful customer experiences that show customers how much you value is a major risk. Here’s why.
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How Brands Rely on Innovative Packaging to Reduce Plastic Waste
We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.
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Navigating the changing dynamic of e-commerce and DTC relationships
We explore the changing dynamic for e-commerce and direct-to-consumer relationships, and offer tips for building and growing e-commerce brands.