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CX Global Insights 2025: Unlocking the Future of Customer Experience
Elevate Your CX Strategy with Data-Driven Insights
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Mystery Shopping in the Luxury Industry
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
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Audience Measurement in the Data Age
Media audience measurement is in robust health. Worth $7 billion in 2014, according to ESOMAR, it represented 16% of market research spending.