Search
-
Branded Content - Optimising for Brand Impact
Content is king, or is it context? One thing for sure is the framework for successful branded content is resonance for people with the Content, Platform and Brand.
-
How Many Do You Think are Either Overweight or Obese in Your Country?
All countries generally underestimated the proportion of overweight or obese population in their country.
-
You Already Knew Parents Post on Facebook More Than Others
By now, it's an old joke that moms and dads love to post photos of their kids on Facebook. But thanks to the social network's research with Ipsos Media—they surveyed 8,000 people in eight countries—and Facebook's internal data analysis, we now know just how true that idea is.
-
Best Ways to Stay Connected and Discover New Things in 2016
If you’re feeling busy or stressed out as 2016 kicks into gear, you’re not alone.
-
Who's Killing Creativity Now?
Market research has long been accused of killing creativity. Many in the creative world now look back with nostalgia to the days when market research was the point of contention.
-
Perils of Perception 2015: Perceptions are not Reality
We’re delighted to share the latest findings from Perils of Perception 2015. This year we have included new questions on key issues such as obesity, inequality and the proportion of female politicians in each country. The study is also larger than ever with 33 countries taking part for 2015.
-
The 5 key issues facing women working in the G20
We put the question to more than 9,500 women across the G20 countries in a survey conducted by international pollster Ipsos. We found that work-life balance is the issue that concerns women most.
-
Ipsos/ Google study: Give Smartphone Viewers Ad Choice
Mobile viewers are busy, on the go, and often don’t have much time to pay attention to ads on the small screen. These are some of the long-held beliefs about the mobile consumer, but they might also be myths.
-
Flair Thailand 2015 - Preserving Its Unique Versatility
Thailand’s uniqueness is linked to its ability to adapt, to integrate without internalising, and never taking up a frontal position.
-
2015 MRIC Talent Report
MRIC Group releases today the “2015 MRIC Talent Report” based on results of MRIC Group’s fifth annual Talent Survey, conducted in partnership with Ipsos.