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Ad of the Month: Mitsubishi Electric’s 惠家仁 “Family Values”
Mitsubishi need to be congratulated for taking a risk in a category where, in HK, TV advertising has historically been product-driven to the point of being nearly indistinguishable from infomercials.
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Ipsos Global @dvisor: Equal Rights For Men And Women – Dream or Reality?
Washington, DC - In anticipation of the International Women's Day, Ipsos asked respondents around the world their opinion on inequality between women and men in terms of their social, political and/or economic rights.
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IPSOS VIEWS: Big Data: A Guided Tour
Look at its power. Imagine the potential. It often feels like Big Data is omnipresent. Not least in the workplace, where it has become a feature of so many current discussions about strategies and business plans.
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Branded Content - Optimising for Brand Impact
Content is king, or is it context? One thing for sure is the framework for successful branded content is resonance for people with the Content, Platform and Brand.
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The Truth, The Whole Truth and Nothing But the Truth
“The truth is rarely pure and never simple,” Oscar Wilde famously pointed out.
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Hotel & Travel: Case Study - Airline Website Evaluation Study
Case Study - Airline Website Evaluation Study
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Five Top Tips for Successful Text Analytics
Successfully unearthing text analytics insights does not need to be complicated. With our five top tips, avoid the pitfalls and obtain actionable insights from unstructured text.
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How Many Do You Think are Either Overweight or Obese in Your Country?
All countries generally underestimated the proportion of overweight or obese population in their country.
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Ipsos Views: Clearing the Fog on Neuroscience
Applied neuroscience is one of the biggest research advancements of our lifetime and methods are now easier, more affordable and have added value for integrating into traditional research.