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The latest briefing from the Reputation Council
Established in 2009, the Reputation Council brings together senior communicators from some of the most respected corporations in the world. Their mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues and events in the wider world.
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Building a Differentiated Value Proposition for Pharma Brands with Empirical Emotional Research
Ipsos has developed a powerful approach to defining, measuring and mapping the emotional motivational space of a particular category.
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Motivations to Relocate: Life and Environment Quality More Important Than Ever
MRIC Group releases today the “2015 Talent Mobility Briefing” based on results of MRIC Group’s fifth annual Talent Survey, conducted in partnership with Ipsos.
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
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Video: The Insight Cloud
The Insight Cloud is an ‘always on’ social intelligence platform created specifically for clients to access, store, curate, connect, visualize, nurture and socialize insights. It is a cloud based solution to allow all of your cross-functional team members, market research suppliers and agencies to share and co-create against the best ideas, bringing visibility to the most impactful learning.
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Ipsos Healthcare Rolls out EquityVision Globally
Ipsos Healthcare has announced the global launch of EquityVision – the first brand-building research framework to link the major sources of commercial equity in the multi-channel healthcare marketing environment.
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[WEBINAR] Ethnography Research
As markets become more complex and competitive, brands are looking for more in-depth insights about consumers, their environments and interactions, which can be difficult to capture using traditional market research tools.