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"African Women" Ipsos Study: Women as Key Drivers of the African Economy
Conducted in seven African countries, the study paints a picture of motivated, independent and optimistic women who are a driving force in this rapidly developing continent.
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Thailand 2017, Beyond the concerns.
As addressed in this Ipsos Flair report, Thailand is a country in mourning but it's also a place where the prospect of hope and renewal exists, despite a weak economy.
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Flair Thailand 2017 - Beyond the concerns
Welcome to Ipsos Flair, Thailand. Our 2017 rendition, “Beyond the concerns”, offers a unique perspective on the mood of the country. 2017 represents a crucial year for the Thai economy which has latterly suffered from weak growth.
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Reactions to Brexit across 16 Countries
A major new Ipsos survey across 16 countries provides an insight into how major countries have reacted to Brexit, and what comes next for Britain and the EU. The survey, among online adults aged under 65 in in Belgium, France, Britain, Germany, Hungary, Italy, Poland, Spain, Sweden and seven non-European countries (Canada, US, Japan, Russia, India, Australia and South Africa) provides our first measure of international public opinion.
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The New Lubricant Trade in ASEAN - A Promising New Era
Global lubricant markets have seen a dramatic rebound since the global economic recession of 2008-2009. At that time, global demand dipped to its lowest point since the latter half of the 20th century, but has since surpasses its previous high mark set in 2007. One of the key drivers of this rebound can be attributed to Asia, where the developing economies of emerging markets are fueling the rising demand for lubricants.
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IPSOS VIEWS: Big Data: A Guided Tour
Look at its power. Imagine the potential. It often feels like Big Data is omnipresent. Not least in the workplace, where it has become a feature of so many current discussions about strategies and business plans.
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Travelers plan to take more international leisure trips in 2015
Ipsos have conducted TripAdvisor’s latest TripBarometer1 study on the Global Travel Economy which reveals worldwide travel trends at country, region and global levels. The survey highlights year-on-year changes in consumer spending plans and trip planning.
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Flair Thailand 2015 - Preserving Its Unique Versatility
Thailand’s uniqueness is linked to its ability to adapt, to integrate without internalising, and never taking up a frontal position.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.