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Growing global middle class: Redefining what Premium means
Since 2001, an additional 400 million workers have joined the ranks of the middle- class. Beneath the top-line figures are significant shifts in consumption dynamics, which we have been tracking since 2005 using a combination of questionnaires and in-depth interviews to create a detailed portrait by income level, age profile, geographic location, and shopping behavior.
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Ipsos Healthcare Rolls out EquityVision Globally
Ipsos Healthcare has announced the global launch of EquityVision – the first brand-building research framework to link the major sources of commercial equity in the multi-channel healthcare marketing environment.
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Ipsos HK launches new Candidate Experience Optimizer (CEO) solution
Hong Kong – Market Research Leader Ipsos today announces the launch of its new Candidate Experience Solution, designed to provide recruiting teams with the data they need.
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November - Media Atlas Hong Kong: paid dailies still mainstream, free dailies catching up
Media Atlas Hong Kong: paid dailies still mainstream, free dailies catching up.