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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Ipsos Business Consulting engaged by Wine’s Link International Holdings Limited as Industry consultant in its successful IPO on the HKEX
Hong Kong: Ipsos Business Consulting engaged as Industry Consultant by Wine’s Link International Holdings Limited for its listing on the GEM Board of the Hong Kong Stock Exchange (stock code: 8509.HK) on Jan 12, 2018.
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Flair India 2018 - Aspiration to Action
In 2018, the Indian economy will be in fifth place worldwide, ahead of France and the UK. This dynamic, opening new balances of power, is part of a favourable trend for Asian countries that will be in the ranking of the ten largest economies in the next 15 years.
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HK Identity Changing as Traditional Activities Like Mahjong Decreases Steeply Over the Past 5 Years
Betting and drinking patterns in Hong Kong have shifted dramatically over the past five years.
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What can retailers do to understand customer behaviour?
For every retailer, the holy grail is to truly understand the customer journey, from the minute they enter the store to the moment they exit. But short of following customers around, where do you start?
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Ipsos Business Consulting engaged by TRIO Industrial Electronics Group Limited as Industry consultant in its successful IPO on the HKEX
Ipsos Business Consulting engaged as Industry Consultant by TRIO Industrial Electronics Group Limited for its listing on the Main Board of the Hong Kong Stock Exchange (stock code: 1710.HK) on Nov 23, 2017. The group is an OEM of industrial electronic components and products.
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Ipsos Affluent Survey - 20th Anniversary Celebration of the Biggest Media Event in Town!
Ipsos Affluent Survey is Asia’s reference study for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 20% by income of the APAC population.
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Invitation: Affluent Asia - 20th Anniversary Event - Singapore
Join the 20th Anniversary Celebration of the Biggest Media Event in Town!
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Invitation: Affluent Asia - 20th Anniversary Event - Hong Kong
Join the 20th Anniversary Celebration of the Biggest Media Event in Town!
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Ipsos Business Consulting engaged by Ocean One Holding Ltd. as Industry Consultant in its successful IPO on the HKEX
Ipsos Business Consulting was engaged as Industry Consultant by Ocean One Holding Limited for its listing on the GEM Board of the Hong Kong Stock Exchange (Stock Code: 8476.HK) on Oct 19, 2017. The Group is an established frozen seafood importer and wholesaler in Hong Kong.