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New Year's Eve: Staying in is the new going out
According to a new Ipsos poll, conducted on behalf of Netflix, 77% of parents are planning to stay in.
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Ipsos Update - October 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.
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Who Is and Is Not a “Real American”, a “Real Brazilian” or a “Real Chinese”?
Ipsos’s Inclusiveness Index compares countries’ acceptance of social and cultural diversity.
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Middle Class Parents Twice as Likely to be Distracted by Working on Smartphones
Middle-class parents are twice as likely as working-class parents to ignore their children and focus on their phones instead, with mothers the worst offenders, a report has found.
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Thailand 2017, Beyond the concerns.
As addressed in this Ipsos Flair report, Thailand is a country in mourning but it's also a place where the prospect of hope and renewal exists, despite a weak economy.
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Flair Thailand 2017 - Beyond the concerns
Welcome to Ipsos Flair, Thailand. Our 2017 rendition, “Beyond the concerns”, offers a unique perspective on the mood of the country. 2017 represents a crucial year for the Thai economy which has latterly suffered from weak growth.
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Chinese Family Parenting Report 2016
Babytree, China’s largest and most popular maternal-child service platform, has released the Chinese Family Parenting Report. For the 2016 edition, Babytree worked with Ipsos to produce the report.
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You Already Knew Parents Post on Facebook More Than Others
By now, it's an old joke that moms and dads love to post photos of their kids on Facebook. But thanks to the social network's research with Ipsos Media—they surveyed 8,000 people in eight countries—and Facebook's internal data analysis, we now know just how true that idea is.
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Food Equals Love
At Ipsos, we believe that understanding emotions is vital to fully understanding the consumer.