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Open Exchanges
Explore a theme, a category, a brand. Develop concepts and communications.
Immersive Research – Ethnography, Immersions and Empathy
An unfiltered reality of people and their culture communicated through film.
Communities
Engaging online environments for real-time human insights.
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Ipsos HK PEEL 2019
Ipsos PEEL is about going beneath the surface – to the techniques Ipsos is pursuing and the concepts we are exploring to discover fresh knowledge and insights that can inform better decisions and drive business growth.
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HK Identity Changing as Traditional Activities Like Mahjong Decreases Steeply Over the Past 5 Years
Betting and drinking patterns in Hong Kong have shifted dramatically over the past five years.
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African Lions: the Urban Middle Class
UCT Unilever Institute of Strategic Marketing has partnered with Ipsos to uncover a mass of information about a market that makes up more than 100 million people in Sub-Saharan Africa – the Urban Middle Class.
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Incremental Versus Monumental Decision-Making
How to Keep Up with the Pace of Business in the New Reality - In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.
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Employee Relationship Management
What are the best ways to attract, integrate, motivate and retain talent in a competitive environment? How does one adapt more rapidly to change and build highly effective teams? To chart your way through these challenges, you can benefit from having a map. Ipsos can help.
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Building a Differentiated Value Proposition for Pharma Brands with Empirical Emotional Research
Ipsos has developed a powerful approach to defining, measuring and mapping the emotional motivational space of a particular category.