Search
-
Using Social Intelligence for a Sharper Vision of Your Brand and Category
Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
-
The Role of Surveys in the Age of Behavioural Science
A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?
-
The Age of the Algorithm
This new white paper examines how data science techniques are being used in media measurement to provide clients with better quality information, while keeping the burden on respondents to a minimum.
-
Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands
We explore why basing your brand evaluation around people – and the reality of how they choose brands – can help you identify and pursue the best strategy for growth.
-
Applied Behavioral Science, The Sequel
What is Behavioral Science? What are some principles that are commonly applicable in the market research context? How does Ipsos leverage Behavioral Science in designing, analyzing, interpreting and activating customer experience research?
-
Brand Risk in the New Age of Populism
In an era where politics often overtakes the best cared-for brands, how do responsible stewards prepare their organizations to navigate ideological consumers?
-
"African Women" Ipsos Study: Women as Key Drivers of the African Economy
Conducted in seven African countries, the study paints a picture of motivated, independent and optimistic women who are a driving force in this rapidly developing continent.
-
The Millennial Influence in Asia - 2017
Millennials are coming of age – the oldest of them are hitting the peak of their economic productivity and their greatest purchasing power.
-
Socializing your Approach to Product Development & Testing
Market researchers are continually on the quest to understand how consumers react to varied stimuli (e.g., new ideas or concepts, new products, communications or advertising) and how those reactions might reflect in-market behaviors.
-
5 Forces That Shape Behaviour
The experts at Ipsos have created an introduction to the five key personal forces that shape behaviour.