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Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
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Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
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Squeezed in the middle in super-ageing Japan
A briefing on how the world’s premier ageing society feels about growing older in Japan.
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How Automation Has Transformed the Way We Work
Worker Preparedness and Consumer Attitudes toward Automation Vary Widely Across Countries
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The Future of ageing
Global study finds high levels of concern about ageing and paints a negative picture for later life.
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Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
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The third moment of truth: Why sustainable packaging became a corporate necessity
As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability
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First Global Affluent Study Data Set
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.
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Perils of Perception 2018
Global study highlights how our misperceptions about crime and violence, sex, climate change, the economy and other key issues.
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Ipsos Update - January 2019
The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.