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Ipsos Update - February 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Ipsos Business Consulting engaged by Wine’s Link International Holdings Limited as Industry consultant in its successful IPO on the HKEX
Hong Kong: Ipsos Business Consulting engaged as Industry Consultant by Wine’s Link International Holdings Limited for its listing on the GEM Board of the Hong Kong Stock Exchange (stock code: 8509.HK) on Jan 12, 2018.
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What can retailers do to understand customer behaviour?
For every retailer, the holy grail is to truly understand the customer journey, from the minute they enter the store to the moment they exit. But short of following customers around, where do you start?
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Ipsos Update – November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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The Beginner's Guide to In-Store Analytics for Retailers
Analytics and retail are a naturally productive partnership but the spotlight of data gathering and analysis has been in the digital world. However, in-store analytics has been available for some time to brick and mortar stores.
The data offers insight into how well their marketing is working, what customers actually do when they enter a store and whether there is an end result to their visit, such as a sale (conversion). -
TOP 5 REASONS TO KNOW WHAT’S HAPPENING IN YOUR STORE
It can be easy to lose sight as to why in store analytics are so important to your store’s decision making process.
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What happened to the ‘L’ in Product Lifecycle Management?
Product Lifecycle Management – or PLM – was once heralded as the ultimate methodology for retail private brands, helping to create new products that consumers will love. Despite this, there are still too many that are below par by the time they reach the supermarket shelves.
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Youth of the Nation Poll India
India’s highest rated news app Inshorts in association with Ipsos, has released the findings of the second edition of a large opinion poll – Youth of the Nation Poll.
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[WEBINAR] The Mystery Tour–Fashion Retailing
On January 17, you are cordially invited to the event “The Mystery Tour–Fashion Retailing”.