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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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From environment, economy to COVID-19: Our top stories on social media in first half of 2020
These are the reports, stories and videos that got you talking, sharing and engaging with us.
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Restarting the economy: Older people most likely to believe jobs lost amid COVID-19 won’t return
A majority of people aged over 44 don’t see an employment rebound as lockdowns are lifted.
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Majority of people expect government to make environment a priority in post COVID-19 recovery
Emerging markets top of the list when it comes to call for action and threat to health.
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Digital Doctor 2020
Digital Doctor 2020 marks a milestone to observe and learn from doctors working on the front line in primary care.
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Signals #5: Understanding the coronavirus crisis
This fifth edition of our Signals digest continues to bring together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.
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Two thirds of citizens around the world agree climate change is as serious a crisis as Coronavirus
Citizens want economic recovery actions to prioritise climate change.