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AI Meets Consumer Insights: Welcome to the era of AICI
More data sources, processed by teams of human and machines, bring AI-enabled consumer intelligence to the enterprise.
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A quarter are struggling financially and public expectations are for further inflation and price rises over 2022
A new 11-country Ipsos survey with the World Economic Forum reveals high levels of public economic pessimism in the face of a cost of living crisis.
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Earth Day 2022: awareness of government actions to combat climate change is low in most countries despite high level of concern
In a new global survey of 23,577 adults aged 16 – 74 in 31 countries, Ipsos found that climate change is a regular concern for half of people across a global country average. Concern is notably higher in Latin American countries, with Colombia, Chile, Mexico, Argentina and Italy all leading the way as those who think about the effects of climate change on their countries most frequently. Conversely Great Britain ranks in the bottom five countries who don’t think about climate change as much, beaten only by Japan, the Netherlands, Russia and China.
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AFFLUENT ASIA LAUNCH 2020
Since its creation in 1997 Affluent Asia leads as the region’s most comprehensive survey of the upscale affluent market, which accounts for the top 20% by income of the APAC population, covering 11 countries across the region, and is trusted by the most influential media owners and agencies in Asia Pacific.
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Global consumers support shift from fossil fuels as they expect spike in energy prices to reduce their purchasing power
Many more blame price increases on market volatility and geopolitical tensions than on climate change policies: Ipsos survey for the World Economic Forum
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30% of adults say most people can be trusted
Most people in China and India say they tend trust others; few in Brazil, Malaysia, and Turkey do.
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Ipsos.Digital, automated online market research platform offering clients access to fast research capabilities
Ipsos.Digital, a fully automated online market research platform, offering clients access to fast, simplified global research capabilities and insights. This tool seamlessly provides clients with the best of technology and expertise and applies Ipsos’ principles of Security, Simplicity, Speed and Substance.
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IWD 2022: Women are more likely to perceive institutional bias against them
Women are more likely to perceive institutional bias against women than men, particularly governments and social media.
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Ipsos in Hong Kong conducted the study “Smarter Digital City – A Refreshed Look at Export” for Google
As part of its Smarter Digital City initiative, Google Hong Kong released its “Smarter Digital City - A Refreshed Look at Export” report conducted by Ipsos, illustrating how exporters in Hong Kong thrive with increased digital capabilities.