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Empowering People Teams; Navigating 2025 and beyond
Successful People Strategy begins with enabling the People Team
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ESG: A hidden driver for brand success in healthcare
Read how life sciences companies can go beyond the organizational level and apply their ESG strategy to individual brands, and how doing so with authenticity can serve as an additional factor driving brand success.
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BIOTECHNOLOGY A NEW OPPORTUNITY FOR REAL ESTATE?
The push of Innovation and Technology, especially Biotechnology opens new opportunities for more traditional industries like Real Estate.
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
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How Legacy Brick-and-Mortar Brands Can Grow in a Digital World
With a third of consumers primarily shopping online, online sales have the potential to overtake brick-and-mortar retail sales by 2024.
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What can retailers do to understand customer behaviour?
For every retailer, the holy grail is to truly understand the customer journey, from the minute they enter the store to the moment they exit. But short of following customers around, where do you start?