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Ipsos/HMRC study with businesses that have claimed National Insurance contributions relief on the earnings of eligible veterans they employ
This Privacy Notice explains who we are, the personal data we collect, how we use it, who we share it with, and what your legal rights are.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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81% of APAC consumers feel that it is inevitable that we lose privacy in the future because of technological developments
While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.
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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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Ipsos releases Global Trends 2023: A new world disorder-Hong Kong
As 2023 gets underway, we are entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey from leading insights firm Ipsos shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
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The Metaverse Perception for Hong Kong
The awareness of Metaverse has accelerated, and understanding consumers' perception about the concept is vital for brands to succeed in this new immersive environment.
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Ipsos in Hong Kong conducted the study “Smarter Digital City – A Refreshed Look at Export” for Google
As part of its Smarter Digital City initiative, Google Hong Kong released its “Smarter Digital City - A Refreshed Look at Export” report conducted by Ipsos, illustrating how exporters in Hong Kong thrive with increased digital capabilities.
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Navigating the changing dynamic of e-commerce and DTC relationships
We explore the changing dynamic for e-commerce and direct-to-consumer relationships, and offer tips for building and growing e-commerce brands.
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Global Trends 2021: Aftershocks and continuity
Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.