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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Short hits of retail truth
This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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Ipsos PEEL 2019 Event Highlights
Ipsos PEEL is about going beneath the surface – to the techniques Ipsos is pursuing and the concepts we are exploring to discover fresh knowledge and insights that can inform better decisions and drive business growth.
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
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Ipsos HK PEEL 2019
Ipsos PEEL is about going beneath the surface – to the techniques Ipsos is pursuing and the concepts we are exploring to discover fresh knowledge and insights that can inform better decisions and drive business growth.
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Great Expectations - Are Service Expectations Really Rising?
Are service expectations rising? Check out the Ipsos blog for more on the relationship between consumers’ assessment of a service encounter and their perception of the provider afterward.
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Building Stronger Brands
Brands exist in a constantly changing world. But the role brands play in people’s lives has not changed and people themselves change more slowly.