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Aligning Your ESG Strategy with Consumer Expectations for Your Category
Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.
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"Go AI" Exclusive Event
The emergence of tools like ChatGPT, Midjourney, and SORA has showcased the groundbreaking processing capabilities, analytical power, and creativity of AI. Generative AI (AIGC) is reshaping how information is processed, data is analyzed and content is produced.
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Data Dive: Shoppers noticing shrinkflation, skimpflation amid the cost-of-living crisis
People around the globe are still feeling the pinch of high prices and many are particularly sore about product sizes shrinking and ingredients disappearing.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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We’re more than our senses: Taking product development to the next level
The total product experience is driven by more than just sensory signals.
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Beyond the Hype: Innovation predictions in the era of Machine Learning
Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.