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Mendorong Hasil Bisnis dengan Konten Menarik di Platform Digital
Dalam era digital yang dipenuhi dengan konten, empati hingga kreatifitas menjadi kunci penting dalam pemasaran. Brand perlu memahami dan merefleksikan nilai-nilai yang penting bagi audiens mereka dalam konten yang dibuat.
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Indonesia Flair 2022 - Connecting The Dots
Ipsos in Indonesia proudly released Connecting The Dots – an Ipsos Flair 2022 edition that reflects how Indonesia emerged from the COVID-19 pandemic, how Indonesia anticipated inflation & the energy crisis, and how digitalization and local brands dominated Indonesian consumer preferences.
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Reconnecting With Your Consumers
Connected segmentation tools to keep up with the evolving consumer needs
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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Passenger Vehicle and Motorcycle Lubricant Market in Indonesia
Ipsos predicts that passenger vehicle sales in Indonesia will surpass 1 million units by 2020, facilitating the country's dream of overtaking Thailand to become that No. 1 automotive hub in ASEAN.
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.
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HOMEWORK OF E-COMMERCE INDUSTRY PLAYERS IN EMBRACING THE E-COMMERCE 4.0 ERA
Readiness of the E-Commerce industry players in anticipating the Industry 4.0 Era was discussed during Ipsos Marketing Summit entitled 'E-Commerce 4.0, What’s Next’
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Instagram’s Impact on Indonesian Businesses
Peran Instagram terhadap Perkembangan Bisnis di Indonesia - With Instagram’s global influence of bringing consumers closer to the things they love, which includes, Small and Medium Businesses (SMBs), the platform has grown to be one of the most widely-used business platforms in Indonesia.