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Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
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Press Release - Ipsos 4th wave: SEA Ahead
Southeast Asia sentiment and consumption tracking, through the pandemic and beyond.
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Women in Advertising
The power of positive representation for a better society and a more successful brand
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Global survey finds broad support for taxing and labeling products using scarce natural resources
Majorities of citizens in nearly all 28 countries surveyed for the World Economic Forum are in favor of both measures
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Flair Indonesia 2021 - Back To Growth
Ipsos in Indonesia proudly releases Back to Growth – an Ipsos Flair 2021 edition that reflects the challenges for Indonesia as it continues to battle with the Covid-19 pandemic.
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Ipsos Update – June 2021
Global population dynamics, empathy in healthcare, the pandemic experience in Africa and a focus on Italy are all featured in this month’s round-up of the latest research and thinking from Ipsos teams around the world.
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Press Release - Living in Crisis -Impact of Covid-19 on Economy Optimism and Consumer Spending among SEA Countries
A year of living with Covid-19, citizens in SEA continue to battle the concern on country economy.
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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous