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Snapshot August 2024
The two-horse race for our attention between Housing and Immigration continues, with Immigration getting the nod in the latest Irish Times/Snapshot poll.
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Sport Ireland launch the 2023 Ipsos B&A Irish Sports Monitor Annual Report
Ipsos B&A research finds that almost 2 million adults in Ireland participate in sport every week
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Ipsos partners with PGA in “Golf for All” research project
The PGA (Professional Golfer’s Association) has commissioned Ipsos with research to evaluate the golf market in all its forms, including interest and participation levels, across the UK and Ireland. So far two waves of research have been conducted via Ipsos Omnipoll, accessing a nationally representative sample of 1,000 respondent each time.
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From highs to lows: interest in the Tokyo Olympics varies around the globe
Six in ten (62%) say the event marks an important opportunity for the world to come together after the Covid-19 pandemic
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Post-COVID vaccination behaviours and return to activities
Confidence about returning to activities varies across nine countries surveyed says a new Ipsos study conducted in partnership with the World Economic Forum
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Global public backs COVID-19 vaccine passports for international travel
Survey finds mixed views about mandating vaccine certificates for everyday activities
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Ipsos MRBI research for Sport Ireland identifies increased participation in sport
Participation in sport increases by 3 percentage points as gender gap continues to narrow.
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Impact of Covid-19 Restrictions on Sport and Recreational Walking
Irish people are partaking in more individual sport and recreational walking during the ongoing COVID-19 restrictions. That was the key finding of Ipsos research published by Sport Ireland, which shows a surge in numbers walking, cycling and running since the restrictions were put in place in March.
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What You Did Not Know about Europe Affluent Opinion Leaders
For marketers tapping into the zeitgeist of opinion leaders is vital. Within any given sector opinion leaders are most likely to share positive information about your brand across a wide network both on- and offline. But who are they exactly?