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THE STATE OF DIGITAL MARKETING IN INDIA 2024-25
This third edition of “The State of Digital Marketing in India 2024–25” provides essential insights into current trends, growth drivers, and key challenges shaping this vibrant sector.
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Peter’s Inversion - Are we rewarding the right behaviours?
Peter’s Inversion - Are we rewarding the right behaviours?
Leaders need to reassess their understanding of competence to create higher value within organisations.
A POV by Anthony Dsouza, country service line leader, Innovation, Ipsos India
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Ipsos India ramps up HR Team – hires Shallet D’Silva as HR Director
Global Market Research Company, Ipsos has reinforced its HR Team in India with the hiring of Shallet D’Silva as HR Director. She reports to Sanskrati Pathak Sail, Country HRD Lead, Ipsos India.
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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.
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Smartificial Intelligence
Artificial Intelligence is often mooted as the ‘future’ for our industry. Many lead us to believe that we are headed for an AI utopia; that ‘optimised’ ad experiences fuelled by big data insights gleaned solely by machines, tailored to individuals, and served to them programatically with impeccable timing in the right time and right context, is almost within reach. However, when we take a step back to consider this, how close are we really; and is it even what we want at all?