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Towards ethical, responsible and impactful use of ai in market research and data science - A Practitioner’s Perspective
Discover the future of Market Research and Data Science with AI, where innovation meets responsibility. As Generative AI reshapes the landscape, we're committed to harnessing its power ethically. By prioritizing transparency, integrity, and domain-specific insights, we ensure AI's potential is realized without compromising accuracy. Human expertise is our cornerstone, guiding AI to deliver unbiased and meaningful results. Join us in pioneering a balanced, responsible approach to AI, transforming data into impactful decisions.
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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Artificial intelligence: Four points of vigilance
This article on AI from Helen Zeitoun, CEO Science Organisation and CEO Ipsos in France, was originally published in French in Strategies, March 2019.