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What to Watch Next? The Labyrinth of OTT Content
With rising preference for OTT content in India, the selection of what to watch is a multifaceted decision-making process, where the act of discovery is often part of the enjoyment. This article provides insights into the dynamics of content consumption in the burgeoning Indian OTT market.
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The state of digital marketing: ETBrand Equity and Ipsos special report
The report encompasses estimates and forecasts of digital advertising spend in India, highlighting growth drivers and trends shaping the digital marketing landscape.
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The Need for Speed: Overnight Qual
To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.