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What to Watch Next? The Labyrinth of OTT Content
With rising preference for OTT content in India, the selection of what to watch is a multifaceted decision-making process, where the act of discovery is often part of the enjoyment. This article provides insights into the dynamics of content consumption in the burgeoning Indian OTT market.
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Citizens, Market Research, and Artificial Intelligence
This is an overview of citizen, market research, and artificial intelligence. Artificial Intelligence (AI) has emerged as a transformative force in the modern world, influencing various aspects of our everyday lives.