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India's Direct Selling Industry: A Story of Resilience and Growth
This report highlights the direct selling industry's role as a powerful catalyst for economic empowerment, successfully integrating traditional and modern business practices.
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THE STATE OF DIGITAL MARKETING IN INDIA 2024-25
This third edition of “The State of Digital Marketing in India 2024–25” provides essential insights into current trends, growth drivers, and key challenges shaping this vibrant sector.
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The state of digital marketing: ETBrand Equity and Ipsos special report
The report encompasses estimates and forecasts of digital advertising spend in India, highlighting growth drivers and trends shaping the digital marketing landscape.
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Discover how to unleash the magic of advertising with Ipsos
At Ipsos we know how important business results are for your brand. You are investing time, resources and money in advertising to ensure your brand is encoded in people's minds.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Brand Growth: More People, More Often or Both?
The contribution of existing customers to brand growth.
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Brand Purpose: What’s the Point of You?
Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.
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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
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Advisory Services
We are a diverse group of management consultants, brand strategists, researchers, sociologists and marketers who are passionate about developing breakthrough brand and marketing strategies.