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A Report Card for a Billion+ Minds
The 2025 Ipsos Education Monitor highlights concerns about inadequate teacher training, outdated curriculum, unequal access to education, and overcrowded classrooms among Indians
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People and Climate Change
On this Earth Day, the observation is clear: awareness is high, but the need to act is lagging. The latest Ipsos People and Climate Change Report offers a comprehensive view of public attitudes towards the climate crisis.
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The Evolving Landscape of Gender Equality in Urban India: A Tale of Progress and Persistence
As we celebrate International Women's Day, it's a good time to reflect on the state of gender equality in India.
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Outlook Among Indians 2025: A Mixed Bag of Hope and Concerns
As 2024 drew to a close, the sentiment among Indians reflected a nuanced mix of hope and caution regarding the year ahead. While there is a desire for improvement and a better future among Indians, there is also a recognition of the challenges and uncertainties that lie ahead.
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IPSOS INDIA WRAP 2024
As we wrap up the year, here are some key highlights from 2024. Your trustworthy knowledge & research partners have been quite busy this year.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.