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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Choosing the right AICI platform
Four criteria for picking the right consumer insights tool for your organization.
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Ipsos Global Trends Survey 2021 India Chapter unlocks trends for marketers to shape communications and innovations through 2020s
Ipsos Global Trends Survey 2021 India Chapter unlocks trends for marketers to shape communications and innovations through 2020s; Ipsos, a global market research company has unveiled its India findings of the most comprehensive Ipsos Global Trends Survey 2021.
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Harnessing the Power of Data
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
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Mental Wellness: The Changing Indian Attitude
Mental Wellness - The Changing Indian Attitude;
An Ipsos India Briefing by Rinku Patnaik, Chief Client Officer, Ipsos India
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Signals #7: Understanding the coronavirus crisis
This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
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Navigating the 'too much information' age
In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
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Global Trends 2020: Understanding Complexity
Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.