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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Ipsos India hires 2 Executive Directors for strategic roles in Client Servicing
Ipsos India hires 2 Executive Directors for strategic roles in Client Servicing;
Ipsos India has roped in Garima Mall and Pooja Doshi as Executive Directors effective immediately. -
The FOMO about D2C
The FOMO about D2C;
Authors - Geeta Lobo, Country Service Line Leader, Ipsos SIA (India) & Deepak H, Partner, Strategy 3, Ipsos India
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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Are You Using Social Data Optimally?
Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.