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Ipsos India launches Instant|Labs
Ipsos India launches Instant|Labs – a new agile and cutting edge offering for Advertising Research
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Headache emerges top common health ailment among Urban Indians: Ipsos Consumer Health Monitor – OTC Quotient of Urban India
Headache emerges top common health ailment among Urban Indians: Ipsos Consumer Health Monitor – OTC Quotient of Urban India
Eno most preferred OTC brand for gastric conditions; Zandu balm top choice among balms for headaches
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.