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Fallout of Pandemic, a more pragmatic consumer - a POV by Shiva Agarwal, Executive Director, Ipsos India
Fallout of Pandemic – a more pragmatic consumer - a POV by Shiva Agarwal, Executive Director, Ipsos India.
The pandemic has surely driven home the need and the newfound pleasure in all things simple, natural and organic (no, not the corporate jargon organic!)
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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Millennials in Pakistan
This special study sheds new light on Pakistan’s millennials - one of the country’s most important and disruptive consumer segments.
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Brand Purpose: What’s the Point of You?
Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.