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Ipsos Update – September 2025
Equality, Education, Wellness… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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India's Direct Selling Industry: A Story of Resilience and Growth
This report highlights the direct selling industry's role as a powerful catalyst for economic empowerment, successfully integrating traditional and modern business practices.
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72% APAC consumers say they try to buy products from brands that act responsibly, even if it means spending more
There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Short hits of retail truth
This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
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Organized Retail Landscape in COVID19 induced Renaissance
Organized Retail Landscape in COVID19 induced Renaissance
A POV by Abhishek Jha, Research Director, Mystery Shopping & Customer Experience, Ipsos India
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Ipsos Update – December 2021
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
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The FOMO about D2C
The FOMO about D2C;
Authors - Geeta Lobo, Country Service Line Leader, Ipsos SIA (India) & Deepak H, Partner, Strategy 3, Ipsos India
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Fallout of Pandemic, a more pragmatic consumer - a POV by Shiva Agarwal, Executive Director, Ipsos India
Fallout of Pandemic – a more pragmatic consumer - a POV by Shiva Agarwal, Executive Director, Ipsos India.
The pandemic has surely driven home the need and the newfound pleasure in all things simple, natural and organic (no, not the corporate jargon organic!)
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Breaking the Barriers - Joint MR Paper by Ipsos India & Reckitt bags Runners Up position at 29th MRSI Annual MR Virtual Seminar
Breaking the Barriers, a joint market research paper by Ipsos India and its client Reckitt has bagged the Runners Up position at the just concluded 2-day, 29th MRSI Annual MR Seminar (17th & 18th, August 2021).
Breaking the barriers was authored by Deepti Chandna, Executive Director, Ipsos Inda, Payel Roy, Associate Director, Ipsos India and Vikas Chauhan, Research Manager & Atreyee Goswami, Insights & Analytics Manager, Reckitt.