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The state of digital marketing: ETBrand Equity and Ipsos special report
The report encompasses estimates and forecasts of digital advertising spend in India, highlighting growth drivers and trends shaping the digital marketing landscape.
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78% APAC consumers cannot imagine life without the internet
People need to be persuaded that new technologies will improve their lives rather an adopting them without question
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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Ipsos Update – January 2023
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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Mental Wellness: The Changing Indian Attitude
Our latest India briefing paper explores the impact of Covid-19 and digitalisation on mental wellbeing.
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Mental Wellness: The Changing Indian Attitude
Mental Wellness - The Changing Indian Attitude;
An Ipsos India Briefing by Rinku Patnaik, Chief Client Officer, Ipsos India
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COVID19 sees surge in Remote Consultations by doctors: Ipsos Survey
According to a new survey by Ipsos among Healthcare Professionals (HCPs), almost 95% of the Indian doctors polled claimed to be providing Remote Consultations to their patients. This was a sharp increase from the status pre- COVID19 and reiterates the larger trend of digital adoption by HCPs in their practice.
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Stress Management in dealing with COVID-19 calamity
Monica Gangwani, Country Service Line Leader, Ipsos Healthcare, India, hands out interesting tips, on World Health Day 2020
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Silvers – 60 is the New 30
Are Baby Boomers on marketers’ radar?
POV by Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India